Social at the center
Learn how social collaboration drives more informed, meaningful impact in short sessions designed to help you evolve the role of social in your business.
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5 min
Welcome
Emcee
Junie Dinda
VP, Product Marketing, Sprout Social
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11 min
See Social Differently
Settle in for a session of collaboration strategies, stories of partnership and tools to bring those opportunities to life. Sprout’s President, Ryan Barretto, is kicking things off with examples of Sprout’s own collaboration and cascading impact across the organization.
Speaker
Ryan Barretto
President, Sprout Social
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19 min
See Your Customers Differently
When marketing and social align, you gain access to an unfiltered view of what customers are thinking. With insights from that kind of partnership, you can create 360 campaigns that generate growth and loyalty—turning mere fans into brand champions.
Lodge Cast Iron and ITW Welding North America will share stories of partnership within their own business structures, including ah-ha moments, relationship building and the human element of interpreting data.
Panelists
Cindy Coughlin
Digital Campaign Manager, ITW
Jodi Lawrence
Associate Digital and Social Media Manager, Lodge Cast Iron
Moderator
Katherine Kim
Content Strategist, Sprout Social
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28 min
See Brand Awareness Differently
The human behind your social handle is the most public and agile person in your organization. The partnership between them and Public Relations is vital. How do you set that relationship up for success?
Vanessa Mbonu from the NAACP shares how she works in lockstep with her PR team–aligning on everything from the seemingly mundane to the highly polarizing and using insights from social as a barometer for broader brand awareness efforts.
Speaker
Vanessa Mbonu
Digital Director, NAACP
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19 min
See Revenue Generation Differently
CareSource and Scorpion will share success stories achieved through sales and social collaboration within their organizations. Follow their journey to drive demand, create workflows for efficient lead handoffs and open their teams up to new opportunities partnered with social.
Your partnership with sales is what takes social selling from buzzword to powerful advantage.
Panelists
Alicia Bertsche
Senior Marketing Specialist, CareSource
Cheryl McRae
Director of Vertical Marketing, Scorpion
Moderator
Leila Mozaffarian
Account Executive, Sprout Social
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19 min
See Employer Brand Differently
Social elevates “Please post this open role” memos of the past to powerful platforms for recruiting, culture and employee storytelling. Bryan Chaney shares the collaboration that helped make Indeed the place to work, all the while building a more accessible and inclusive talent pipeline.
Speaker
Bryan Chaney
Director of Employer Brand, Talent Attraction, Indeed
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14 min
See Messaging Differently: A Conversation with Facebook
Learn how Messaging and other Facebook and Instagram features help brands collaborate across teams, creating more innovative approaches and bigger brand impact. Hear best practices for optimal Messaging experiences across teams, spotlights on brands they admire and product tips and tricks for the most effective use of the Facebook ecosystem of platforms.
Speaker
Trusha Chokshi
Platform Partnerships Lead, Facebook
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27 min
See Sprout Differently
No matter the size of your organization—and whether or not you use Sprout—this session will give you an inside look at strategic tools that drive efficiency, insights and collaboration for not only you, but your partners. From the Smart Inbox to Listening, we’ll dive into features that give you a proactive advantage—plus, how you can customize them to work for your business.
Speaker
Jackie Baum
Senior Solutions Engineer, Sprout Social
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5 min
Closing
Closing
Junie Dinda
VP, Product Marketing, Sprout Social