Writing

Using “my” vs “your” in the app

When to use “My”

When labelling a collection or referring to something the user has created in Sprout.

Example:

  • My Drafts
  • My Links
  • My Collabs

When to use “Your”

When the app is talking directly to the user, such as in a CTA, error state or empty state.

Example:

  • Compose your first draft
  • Create your first message

When referring to something that is related a user but not something they’ve directly created in Sprout.

Example:

  • Your Company
  • Your Social Profiles
  • Your Team’s Links