Let’s face it: People are visual creatures.
The design elements that Sprout uses in its communication allow us to tell a more vibrant, compelling brand story in order to captivate and inspire our audiences.
On these pages lives a powerful set of tools and guidelines created to help convey the unique look and feel that can only be Sprout. Compliance and consistency will go a long way in reinforcing a distinct visual brand identity that will set us apart from competitors, build trust and familiarity with our audience and contribute to long-term brand value.
Borders are used as a stylistic way to emphasize elements. Borders can call attention to, contain, or separate content.
The complete Sprout logo system–comprised of a horizontal lockup, an icon and a word mark
All Together Now
Guidelines for developing on-brand creative work for Sprout’s 2019 marketing campaign
How the brand and marketing teams represent complex numerical data in a clear and concise format
Used to tell a story, convey a mood, or utilize metaphor to make a complex idea clear and concise
Live action video
Principals for creating videos centered on empathetic storytelling and compelling human-centered messaging