Let’s face it: People are visual creatures.
The design elements that Sprout uses in its communication allow us to tell a more vibrant, compelling brand story in order to captivate and inspire our audiences.
On these pages lives a powerful set of tools and guidelines created to help convey the unique look and feel that can only be Sprout. Compliance and consistency will go a long way in reinforcing a distinct visual brand identity that will set us apart from competitors, build trust and familiarity with our audience and contribute to long-term brand value.
The complete Sprout logo system–comprised of a horizontal lockup, an icon and a word mark
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All Together Now
Guidelines for developing on-brand creative work for Sprout’s 2019 marketing campaign
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How the brand and marketing teams represent complex numerical data in a clear and concise format
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Used to tell a story, convey a mood, or utilize metaphor to make a complex idea clear and concise
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Live Action Video
Principals for creating videos centered on empathetic storytelling and compelling human-centered messaging
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