Visual

Logo system

The Sprout Social logo system is comprised of a horizontal lockup, a wordmark and an icon.

Sprout is built on the idea that open communication creates progress. That belief is illustrated in our leaf icon in the form of upward movement and growth.

Primary Logos

Our primary marks are incredibly flexible and appropriate for most occasions. The horizontal lockup is ideal on white, light gray or dark gray backgrounds. Be mindful of the contrast of the leaf against other background colors. Prioritize the use of the single-color wordmark in instances that may negatively impact the contrast of the leaf.

Horizontal Lockup

When using the horizontal lockup, never alter the relationship between the leaf icon and the wordmark.

• Digital min. size: 144px wide
• Print min. size: 1.5” wide

Wordmark

Prioritize the use of the single-color wordmark in instances that may negatively impact the contrast of the leaf. Only represent the wordmark in Onyx or Snowcap while always being mindful of contrast.

• Digital min. size: 104px wide
• Print min. size: 1” wide

The wordmark works well against color backgrounds and photography when there is sufficient contrast.

Icon

Only use the icon in cases where there's an established familiarity with the Sprout brand and/or space is too limited to use the horizontal lockup or the wordmark.

• Digital min. size: 40px wide
• Print min. size: 5” wide

Secondary Logos

Primary logos are always favored over secondary logos. Only use secondary logos for design challenges that can not be solved with a primary logo.

Single Color Line Icon

The single-color, line version of the icon is most appropriate for situations that require a clean, subtle treatment, such as watermarking a graphic or when printing restrictions require a single color. The single-color, line version of the leaf icon should be used minimally and never in conjunction with the wordmark.

Only use the single-color line icon in cases where there is an established familiarity with the Sprout brand, and/or space is too limited to use the horizontal lockup or wordmark.

Icon Width	Stroke Thickness
< 100px	2px
100px - 200px	3px
200px - 300px	4px
300px - 400px	5px
400px - 500px	6px

To determine the most appropriate stroke thickness for the line icon, start at 2px thickness for sizes less than 100px wide and increase the stroke weight by 1px for each 100px of width added.

Vertical Lockup

Only use the vertical lockup for occasions when a larger emphasis is needed on the leaf such as events or trade shows.

Clear space

When placing any of the logos inside a container or pairing them with other design elements, make sure to give the logo a comfortable amount of white space to breathe. Use the upper right quadrant of the leaf as a guide for establishing the minimum amount of clear space around the entire logo.

Logo Misuse

To ensure the logo maintains a strong impact, do not modify or distort it in any way. These alterations listed are unacceptable treatments.