Brand values

Values aren’t just words we believe in…

…they’re standards we live by as an organization. They guide our business, they make us strive to be better and they give us a cultural north star.

While authentic in that we live these values today, we can always do better, and we should be striving to always do better in living in service of these values.

Care Deeply

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At Sprout, we care genuinely and deeply about our customers, our people, our communities and our families. We are committed to helping each of them grow and thrive. We can’t serve one of these groups well without serving them all well. Our culture and success rely on that balance.

Embrace Accountability

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In order for Sprout to be a truly great place to work and be a customer, we must be accountable as individuals and as an organization. We have commitments to each other, our teams, our families and our customers. We celebrate our wins and learn from our failures with equal appreciation.

Champion Diversity, Equity & Inclusion

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Sprout’s greatness comes from diverse, talented people with varied perspectives who can be their whole selves in an equitable and inclusive environment. A diverse team cannot thrive without inclusion. We strive to build an organization that sets a positive example for our communities and where our people and customers feel entirely supported.

Promote Open, Authentic Communication

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Our business was built on the idea that open communication moves the world forward. This is true for our society and our company. By communicating clearly and directly with each other, listening with empathy, embracing a learning mindset and being authentic, we accomplish remarkable things.

Seek Simplicity

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Complexity is a tax on everything we do. We strive to make our products, our processes, our policies and our operations as free from complexity as possible, allowing us the agility to grow, adapt and thrive. In our products, complexity is a tax on our customers, and we seek elegant solutions that enhance their work.

Solve Hard Problems

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Our customers choose Sprout because of the craftsmanship and care we put into our work, our products and our relationship with them. Our employees choose Sprout because they want to do their best work and be the best at what they do. We solve hard problems in thoughtful, elegant ways to provide remarkable experiences for our customers and team.

Celebrate Change

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Our industry was created from a transformative shift in the way people communicate. Growth and innovation require change by definition. We are a company that sees thoughtful change as an opportunity rather than a burden. We see standing still as a disservice and we are always looking for ways to better serve our customers, improve our processes and help our team grow.