Seeds

Align
Create
Connect

This creative hub is home to all the tools and resources needed to understand the Sprout brand, express it creatively and inspire meaningful customer experiences.

This is Sprout

At the heart of everything we create for Sprout is a deep understanding of who we are and what we stand for. Every creative decision and execution you make for our brand should be rooted in these statements and values.

Explore the Brand

Build our brand

A distinct and consistent brand presence sets us apart from competitors, builds trust and familiarity with our customers, and eventually leads to long-term brand value.

Celebrate change

As a living, breathing brand, these guidelines are never set in stone. We’re constantly adding and adapting, so see below for our most recent updates.

  • Onboarding helps users discover, understand, and use the value that Sprout provides as quickly as possible. Now you can learn how to build an onboarding experience of your own in Sprout apps.

  • Illustration is used to tell a story, convey a mood, or utilize metaphor to make a complex idea clear and concise. New guidelines make sure your illustrations are as effective and on-brand as possible.

  • January 8, 2019

    Improvements to Border, Elevation, and Space

  • The Motion documentation has been updated with new values for easing and duration, new interactive visualizations, and new brand guidelines.

See more updates ›