The Future of Social and Tech

Storytelling is one of the most important aspects of a brand’s social strategy. At the intersection of storytelling and technology, brands are finding opportunities to develop more clear and authentic content that delivers impact and inspires action. Join Tyler Riewer and Cubby Graham of charity: water to discuss how they are leveraging virtual reality, drone footage, 360- degree video footage and more to create personalized experiences that drive social engagement and generate buzz through word-of-mouth.

The Future of Social and Tech

Twitter has rapidly become one of the first places consumers take to when they need to reach a business or organization, and when it comes to addressing a customer service inquiry or issue, finding efficiencies in the process can be challenging. Dorothy Spira from Evernote discusses how its social team finds a natural balance between productivity and customer care through the use of chat bots.

Social, Social Everywhere

Governance of multiple profiles, each with separate platform strategies, during a major event can be challenging for social media managers at any level. It requires jumping between numerous platforms to stay engaged and coordinating content at a moment’s notice. In this session, Coop Elias of The Carolina Hurricanes discusses how he approaches managing internal content flows so teams can quickly tweak and publish updates that keep fans apprised of major moments. Whether it’s a game-winning goal or a postgame interview, Coop will walk through how he sets the Hurricanes up to develop authentic connections and delight their fans on social.

Social, Social Everywhere

With employees and offices all over the world, it can be difficult to make sure you are maintaining control over what’s being shared in the name of your company. In this session, Monica Norton and Alison Massie from Zendesk illustrate how they solve this problem and provide consistent and tailored communications to their global employee network. Conversations will focus on how to design and run an advocacy program that leverages a company’s own employees, encourage participation, and manage the program so that it’s mutually beneficial.

Level Up Social

Social strategy has entered all realms of marketing – from emails to in-store displays to print advertising. In this session, Cedar Brown from Edelman tackles how agencies can work together to ensure a client’s social strategy is completely integrated in all marketing mediums.

Level Up Social

Crafting an engaging social content campaign is no longer as easy as snap, caption and post. Successful campaigns come with a cost, and that cost grows as your audience grows. Join Lizz Kannenberg from Sprout Social to learn best practices for efficiently scaling social content creation as demands increase.

Barely Legal: Social and Restricted Industries

There are many gray areas when it comes to social strategy, but for brands in regulated industries, navigating the many unknowns in social can be much more challenging. Oftentimes guidelines and rules end up governing strategy for these brands, leaving some to wonder how they can still be progressive and successful on social. Join Katy Gelhausen, from Tito’s Handmade Vodka, for a discussion around how brands in restricted industries can approach social engagement, create aspirational content and develop success metrics that speak to who the brand is, while still working within guidelines.

Barely Legal: Social and Restricted Industries

Corporate social media policies, while necessary for many businesses, can often be dry, boring and tyrannical. When not implemented correctly, these policies can also leave employees feeling discouraged about sharing on social. Join Greg Tirico of Bambu By Sprout Social to discuss how social media policies are actually an opportunity for businesses to tap employees as advocates to further amplify the brand.

This Business of Social

Social media is constantly evolving, and a common challenge for marketers is how to understand and efficiently scale social’s impact on the greater business objectives of the organization. During this session, Sprout Social CMO Scott Brandt will share comprehensive social marketing trends from more than 30,000 brands, tactical suggestions for marketing departments, and social strategy insights for the C-suite to address future growth.

This Business of Social

Already made the business case for social media? Then now is the time to look beyond traditional tactics and explore some of the newest social platform features with #SproutAllStar and owner of SR Social Media Management, Inc., Sarah Romero. Join the discussion as Sarah dives into new content formats like Instagram Stories, Snapchat Lenses and Facebook Live. She will also share how to position these new features as a key part of your business’ social strategy.