Agency Partner Summit

The night before Sprout’s Agency Partner Summit we’re bringing the best agencies in social together to eat, drink and show off their darts skills!

Flight Club has a fantastic vibe, and these aren’t your typical dive-bar darts—fast-paced multiplayer games, dart tracking technology, instant scoring—plus food, fun cocktails and excellent beer and wine.

Don’t worry about your dart finesse, at Sprout ours skills vary (a lot) and there will be plenty of non-dart fun—including a surprise or two to make sure we’re all ready to Thrive & Shine together on Tuesday morning.

Register here to secure your spot.

Ryan Barretto
SVP, Global Sales

Social media has created a fundamental disruption to the way businesses operate. Whether you’re serving B2C or B2B clients, the transformation in the way they attract, acquire, retain and connect with customers is undeniable. Kickoff the day with an inside look at how Sprout Social approaches this ever-changing industry, what it means for our product and why our agency partners are set up for success in this new world.

Jamie Gilpin
CMO, Sprout Social

Agencies today are facing incredible opportunity, but also immense challenges as the expectations from clients and competition for business increases. Join Jamie Gilpin, Chief Marketing Officer at Sprout Social, as she shares insights on how agencies can innovate on client solutions, create deeper relationships and extend their reach outside of marketing teams.

Beth Trejo, CEO & Founder, Chatterkick
Lizz Kannenberg, Director, Brand Strategy, Sprout Social

The rapid evolution of client expectations isn’t limited to the clients you already have; the pressure on agencies to be differentiated and equipped to answer a client’s exact needs starts the day you agree to participate in an RFP. From new ways to source and incorporate proprietary data to how to leverage your tech resources for more dynamic storytelling, this session will take a focused look at how the process and best practices of pitching has changed in 2019 and how agency leads can set their teams up for success in a competitive environment.

Stacy Goebel, Social Marketing Director, StudioNorth
Neil Dougherty, Strategic Leadership – Marketing Solutions, Trellist
Jamie Dalton, Strategic Services Consultant, Sprout Social

Whether it is a new client, a shift in strategy or an expansion in your offering, some of the most exciting parts of running an agency also lead to one of its biggest challenges: managing your staff structure. In this panel, two agency owners will share their biggest staffing challenges and how they overcame it. You’ll come away with actionable insights to impact your staffing struggles head on and ensure your agency is set up for today’s strategy and tomorrow’s growth.

Elizabeth Schmidt, Digital Marketing Director, Threadless
Elly Moody, Digital Communications Manager, McDonald’s
Fiona Odumosu, Senior Digital Marketing Manager, O-Cedar
Romaine Buck, Director, Customer Success, Sprout Social

Hear from a panel of client-side leaders in a candid conversation about how brands work with their agencies: the unexpected delights, the massive frustrations, where they believe agencies provide the most value and what they wish they could change. What clients expect, needed, and how to wow them, plus their insight on the previous topics.

Mutesi Ntazinda, Enterprise Client Solutions Manager, LinkedIn
Luke Reynebeau, Sr. Manager, Customer Marketing, Sprout Social

Our industry landscape changes every day and agencies are expected to stay on top of it all, both for their clients and their overall business strategy. In this session, LinkedIn will take you through what’s on the horizon of social and how you can use it to your advantage as you’re planning your strategies and supporting your clients.

Jonathan Jacobs, Co-founder and Partner, Digital Natives
Anne Carter, Sr. Manager, Customer Success, Sprout Social

In an ever-changing industry, your agency needs to evolve and adapt by the year, month and day. What made your agency successful today won’t be able to propel you into tomorrow. In this session, you’ll hear from agency leaders who have expanded their bread-and-butter offering to realize new opportunities, business and revenue.

Beth Newton, Co-founder and Chief Content Officer, alpha | BRAVO

Agencies that are able to provide quantifiable measures of success have a competitive advantage over others in their industry, something that’s a constant work-in-progress for alpha | BRAVO’s Co-founder and Chief Content Officer, Beth Newton. Having the knowledge and tools to surface the insights your clients care about most, and the ones they don’t know they should care about yet, is the key differentiator between a well-oiled agency and one that’s still developing. At alpha | BRAVO, they’re telling a new agency story where data is the protagonist and agencies that incorporate social listening and analytics throughout every touchpoint come out as victorious. In this session, Beth will walk through how to use data to drive your agency and your client’s story forward and how to create stronger strategies as a result.

Becca Toth, Customer Success Manager, Sprout Social

Social data and analytics will be a key component to any winning strategy in today’s agency landscape. And while packaging these services, especially social listening, can be a challenge for agencies, it doesn’t have to be. Join Becca Toth, Customer Success Manager at Sprout Social, as she shares how agencies are creating new revenue streams with strategic social listening offerings. This session will leave you with a better understanding of how to package social insights in your next new business pitch and give you the tools for continued success.

Patrick Cuttica, Director, Product Marketing, Sprout Social

Get a glimpse into the new product enhancements and features Sprout has lined up for the end of 2019 and into 2020. Patrick Cuttica, Director of Product Marketing at Sprout Social, will walk through how these solutions can help agencies deliver more value to clients in the year ahead.

Molly Schlinger, Director of Creative Strategy, Hill+Knowlton
Luke Reynebeau, Sr. Manager, Customer Marketing, Sprout Social

Whether you are walking into a new business pitch or have been servicing a client for years, creativity is at the heart of agency success. We will close out this year’s Agency Partner Summit with an insightful Q&A that will look at what creativity in the modern era means at an agency, how to inspire creativity among your team and the role of creative leadership. Join Molly Schlinger, Director of Creative Strategy at Hill+Knowlton Strategies, as she shares her perspective on all these topics and more.

Luke Reynebeau, Sr. Manager, Customer Marketing, Sprout Social

The boat leaves at 5:15 PM and will return by 7:30 PM
The boat launch is an 15 min walk / 10+ drive from the Sprout office

8:30-11:30 a.m. : Set-up time with your Sprout rep or other partner program members to dive into partner program benefits, talk product features, etc.
Not sure who to meet with? Let partners@sproutsocial.com know and we’ll try to connect you with the right person.
Meetings fill-up quickly, book soon to confirm time.

Justyn Howard, CEO, Sprout Social
Michelle Bess, Director, Diversity, Equity & Inclusion, Sprout Social

The drive for brands to take a stand on their values and to put them into practice poses a unique challenge and opportunity to agencies: those that prioritize company values in how they build and lead teams and how they work with clients will have a competitive advantage in a world where employees and customers have more choice … and more of a voice.

We’ll discuss why it’s important for agency leaders to think about how they build and lead diverse teams, provide ideas on where to start and share how Sprout works to prioritize DEI, first as a startup and now as a scaling and global business.