This week, YouTube announced a new feature that will automatically convert all 1080p-quality videos to 3D.

YouTube launched this beta feature last September, and since then, members have converted “hundreds of thousands” of videos to 3D. The company is now expanding this feature and rolling it out to the public.

While the beta version gave content creators the option of converting, YouTube will automatically convert videos and hand over control to the viewers. Your audience can now choose to watch videos with Red/Cyan, Green/Magenta, Blue/Yellow, or interleaved 3D glasses.

“You can select 3D viewing in the Quality settings (click on the gear icon) on the YouTube player, then pop on your 3D glasses and see YouTube in another dimension,” explained YouTube in a blog post.

While it’s still unclear whether this feature is capable of making or breaking your brand, it’s worth being aware of – if only for targeted marketing campaigns.

[Via: PCMag, Image credit: Matt Neale]