Additionally, Yelp has added a new section to the business dashboard called User Actions. Here you’ll be able to track interactions with your business page, including the number of mobile check-ins, photos uploaded, clicks to your website, Yelp Deals sold, and so on.
While Yelp might not be as popular as Pinterest or Facebook, it’s still a very powerful tool for small businesses owners that are looking to increase traffic — both foot and digital. The site averages around 66 million monthly unique visitors — according to Google Analytics.
[Image credit: Jerry Paffendorf]