This feature is only available for select BMW models in the U.S. Because it’s a very niche target audience, we don’t expect businesses to see a large difference in store traffic. However, the technology provides possibilities for other auto brands and car rental companies to partner with the local review service. For now, consumers will have to rely on services like OnStar and Apple’s Siri.
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Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.
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