Busy week? Yeah, we feel you. Don’t worry because we’ve got some of this week’s biggest social media news stories right here.

In case you haven’t heard, Facebook announced the launch of a new standalone app for iPhone called Paper. The app, which hits the App Store on February 3rd, displays stories around specific interest that can be customized based on a variety of topics, including sports, business, science, world news, and so on. You can read more about it in our feature post below, as well as other Facebook related stories.

Pinterest and LinkedIn didn’t let Facebook have all the spotlight this week though. The latter released a killer resource for businesses called the Sophisticated Marketer’s Guide to LinkedIn. The free downloadable e-book is less of an instruction manual and more like a strategic guide. If you’re considering diving deeper into the platform, this guide is a must-read.

We also took a look Pinterest’s newly launched tool called Interests. Rolled out in a sneak preview, the new section lets consumers explore interests specially designed to help them find more Pins they like. For brands, this can lead to more awareness for your pins by people who might not have gone directly to your profile or website.

Find Success Through the Sophisticated Marketer’s Guide for LinkedIn


Over the years, LinkedIn has become so much more than just an online resume. From media-focused profiles and influencer content to advertising, the social network has become a staple in the marketing arsenal. To help guide you the company has released the Sophisticated Marketer’s Guide to LinkedIn, a free downloadable e-book that acts as a one-stop-shop for everything you need to know about getting the most out of the platform.

The new guide is less of an instruction manual and more like a strategic guide, complete with interviews and tips from marketing thought leaders and expert insights from the LinkedIn Marketing Solutions team. Written with you in mind, the e-book highlights why and how businesses can market themselves on LinkedIn, the best practices for optimizing content on the platform, and ways for companies to engage professionals with display ads and text ads. [Read More…]

Local Businesses, Drive Foot Traffic With These Facebook Features


Facebook, while valuable to brands of all sizes, is especially beneficial for local businesses. Over the years the social network has provided local business owners with tools and features that make it easier to communicate and reward existing customers while attracting new customers. Likewise, Facebook has also made it possible for consumers to share feedback — in the form of reviews — about the local businesses they visit.

Currently customers can leave a five-star rating and a review on a local businesses’ Facebook Page. Although these reviews are visible to anyone who visits that page as well as in the News Feeds of friends of the author, business owners could only respond by using their personal profile. However, that’s about to change as the company has confirmed that it’s rolling out the ability for Page admins to respond to public reviews as the Page itself. [Read More…]

Search Upgrades Put Even More Attention on Pinterest Pins


This past year was a big one for social channels which drove a staggering amount of traffic to retail sites. Worth noting is Pinterest as we’ve seen the site’s social revenue steadily climb since its launch in 2011. According to Adobe’s Social Media Intelligence Report, the company ended 2013 on a high note with its revenue per visit (RPV) increasing by 244 percent.

Taking Pinterest’s product updates over the past year and the new metrics into consideration, it seems disadvantageous for marketers to ignore the power of the pin any longer. Whether you’re an active contributor to pinboards or regularly optimize your content for pinning, you’ve already taken a step in the right direction. So how is Pinterest ensuring that even more people see your pinned content this year? With the help of two new features. [Read More…]

Here’s What You Need to Know About Facebook’s Newest App, Paper


The official numbers are in and it looks like Facebook’s fourth quarter was full of milestones. According to the company’s Q4 2013 earnings call, Facebook has now passed 1.23 billion monthly active users (MAUs). What’s more impressive are the social network’s mobile numbers. Facebook’s mobile MAUs were 945 million and mobile DAUs were 556 million, an increase of 39 percent and 49 percent year-over-year respectively.

A lot of marketers and advertisers have been focusing on mobile as of late, and these numbers suggest that the mobile trend will continue for Facebook well into the new year. As a result, the company announced plans to shift to more standalone apps, giving small teams more freedom to build apps that meet a specific use case. The first of which, Paper, is scheduled to launch on February 3rd. [Read More…]

Why Facebook Custom Audiences Is a Must-Use Tool for Marketers


This week Facebook announced the global rollout of new Custom Audiences capabilities designed to target people who’ve visited a website or mobile app. Previewed in October, the feature combines the power of Facebook’s existing Custom Audiences capabilities with real-time automated audience creation.

If you’re unfamiliar with Custom Audiences, the tool lets marketers upload a list of contacts (email, Facebook UIDs, phone numbers) to the social network, which matches them with their Facebook user ID and shows them highly targeted Facebook Ads. It’s similar to the Facebook Exchange (FBX) but isn’t limited to just one type of ad. Additionally, Custom Audiences can be created through Power Editor and the Ads Create Tool, unlike FBX. [Read More…]