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Roundtable: You can’t manage what you can’t measure

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All Eyes on Social Media Metrics

Date & Time

Session time: 1 hour

“There is no ‘one size fits all’ to social media metrics,” according to Jennifer Massaro, VP of Public Relations and Social Media at Nutanix. While Jennifer and her team haven’t completely cracked the code, they have seen success aligning their social OKRs (objectives and key results) to their business goals. 

Want to learn her strategy? Join us for a one-hour virtual discussion with marketing leaders across industries to share best practices, tips, tricks and challenges around social media metrics. Jennifer will kick off the discussion sharing her journey and then we’ll open it up to the group to share your experiences and ask questions. 

We are limiting the capacity to 15 participants to ensure an intimate discussion.
This invitation is not transferable. 

Presenters

Jamie Gilpin

Chief Marketing Officer Sprout Social

Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April of 2018. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years of experience in the sales and marketing fields, spending the majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo

Jennifer Massaro

Vice President of Public Relations and Social Media Nutanix

Jennifer Massaro is the Vice President of Public Relations and Social Media at Nutanix. Jennifer started her career in public relations at an agency in New York City in 1994, and since that time has focused her career in all facets of communications including external communications, executive communications, internal communications, industry analyst relations, and social media.
In 2020, Jennifer was recognized as Top Women in PR honoree from PR News, and in 2021 she was recognized on the list of Top Women in Communications by PR Daily and Ragan. @JMoocow