Content is a Struggle: Here’s How You Can WinContent marketing tips to generate ROI from your publishing efforts.
We’ve all heard that content is king, but generating enough content to have an impact on success is a constant struggle–which begs the question: is content the bottleneck of your marketing efforts?
Join Guillaume Decugis, the co-founder of the very popular content marketing platform Scoop.it, for this free webinar all about how to frequently publish quality content in order to generate tangible results through your content strategy.
Among other things, you’ll learn how to:
- Create, curate and source quality content
- Amplify the reach of your content
- Extend the shelf life of your content
- Analyze which content resonates with your audience
- Measure the ROI of your content
Co-Founder & CEO
Guillaume is the Co-Founder & CEO of Scoop.it, the content marketing automation platform. An engineer turned-marketer, he has experimented a lot with content marketing to develop the lean content marketing methodology as a way to help marketers generate ROI with content. Under his leadership, Scoop.it has grown rapidly to be adopted by millions of users and hundreds of marketing teams. Find him on Twitter @gdecugis
Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22