Webinar

The 2018 Sprout Social Index Webinar: Analysis & Action Items

with Sprout Social's CMO Jamie Gilpin

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Webinar Details

What is Social ROI? Depending on who you talk to, it’s a constant challenge, the latest buzzword or social’s holy grail.

There are as many definitions as there are marketing strategies, but one thing is clear: social marketers need to define their impact and align their efforts to business goals.

To help, we asked more than 2,000 social marketers how they approach structure, goals and content and cross-referenced their efforts against what more than 1,200 consumers actually want.

This webinar will walk through the results of the Sprout Social Index from the CMO’s perspective and reveal actionable insights we pulled from the data.

You’ll learn:

  • How many marketing organizations are measuring ROI wrong and how you can pivot.
  • Consumer preferences for social content and how to build a strategy that accommodates.
  • How marketers and consumers view the big social networks, and what you can do about it.
  • The state of the social marketing department and budget in 2018.

And more! Sign up for this webinar today and invite your whole team to a viewing party.

The Presenters

Jamie Gilpin

Chief Marketing Officer
Sprout Social

Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April of 2018. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years of experience in the sales and marketing fields, spending the majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo

Lucy Hitz

Lead, Customer Marketing
Sprout Social

Lucy Hitz leads customer marketing for growth and retention at Sprout, where she is dedicated to giving customers the best possible Sprout experience, education, and opportunities for business and career growth. At the heart of her work is this question: how can we help Sprout customers fulfill their maximum potential as marketers both in and outside of the Sprout product? Previously, Lucy worked at Simply Measured, leading the marketing team and building Simply's content marketing engine for data-driven social marketers. In her spare time, Lucy is a certified yoga instructor and loves to write for her blog and tiny letter. @LLHitz