The 2018 Sprout Social Index Webinar: Analysis & Action Items

with Sprout Social's CMO Jamie Gilpin

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Webinar Details

What is Social ROI? Depending on who you talk to, it’s a constant challenge, the latest buzzword or social’s holy grail.

There are as many definitions as there are marketing strategies, but one thing is clear: social marketers need to define their impact and align their efforts to business goals.

To help, we asked more than 2,000 social marketers how they approach structure, goals and content and cross-referenced their efforts against what more than 1,200 consumers actually want.

This webinar will walk through the results of the Sprout Social Index from the CMO’s perspective and reveal actionable insights we pulled from the data.

You’ll learn:

  • How many marketing organizations are measuring ROI wrong and how you can pivot.
  • Consumer preferences for social content and how to build a strategy that accommodates.
  • How marketers and consumers view the big social networks, and what you can do about it.
  • The state of the social marketing department and budget in 2018.

And more! Sign up for this webinar today and invite your whole team to a viewing party.

The Presenters

Jamie Gilpin

Chief Marketing Officer
Sprout Social

Jamie Gilpin joined Sprout Social as Chief Marketing Officer in April. She is responsible for elevating Sprout’s brand position and driving customer acquisition through strategic, integrated marketing efforts. Prior to joining Sprout, Jamie was Chief Marketing Officer at Envoy where she guided the company through a full rebrand. She has more than 15 years experience in the sales and marketing fields, spending a majority of her career helping SaaS companies grow their business and increase brand presence. @jamiewo

Lucy Hitz

Head of Marketing Communications
Sprout Social

Lucy Hitz leads marketing communications at Simply Measured, a Sprout Social company, where she translates business needs into demand gen and awareness content programs. She holds an MFA in Writing, teaches yoga, and nerds out on all things social media. Lucy is responsible for the just-released 2018 Sprout Social Index, which surveyed over 3,000 social marketers and consumers to find out where brands are and are not aligning with consumer needs, and why it's time to redefine social ROI. @LLHitz