According to Rapzilla’s founder, Philip Rood, Christian hip-hop music has been really rising in popularity in the last couple of years, and the site he built to promote this type of music and subculture has risen right along with it. “People in this industry, obviously, are quite familiar with the concept of Christian hip-hop,” he says, “but if you’ve never heard of it before, it does seem to surprise people that such a genre exists,” says Rood. “That’s just another thing we can use to our advantage to stand out in a crowd,” he adds.
Rapzilla uses some other innovative tactics to promote its Twitter presence in conjunction with the music it promotes. For example, on all the videos featured on its site, Rapzilla includes both the artist’s Twitter handle, and its own, in the title of the video (as in the image above). “That way, a lot of the people who are already familiar, or followers of the artist on Twitter, will also follow @Rapzilla,” Rood says. “It’s also great for SEO [search engine optimization] because whether someone is searching for the artist, the title track, or just Christian hip-hop in general, our Twitter handle is prominently featured in those search results,” he says.
Another creative way that Rapzilla promotes its Twitter profile is through a custom web-app it developed. The app requires “a social action from the user in order to download music from our site,” says Rood. “Our users either have to share a link on Facebook, or Tweet about the app to unlock the free music download,” he explains. “The tweet automatically starts by thanking @Rapzilla and gives a link to download the song. All that person’s followers then know about our brand, which promotes our site, drives more traffic, and gets more downloads,” says Mr. Rood.
[Image credits: Rapzilla]