One of the great things about Twitter is that you can find conversations on just about any topic you can think of. Most of you have probably already figured out that you can search for keywords related to your business or profession, such as “restaurant” or “plumber.” With a simple keyword search like that you end up getting too many matches and a lot of irrelevant content.
By simply refining your search terms, you can discover more relevant conversations on Twitter that can lead to potential career opportunities, new business contacts, and even sales! So what is this powerful search term? It’s the phrase “Looking for a.”
Yes, it’s really that simple. Whether you’re a plumber or a restaurateur, a designer or a dog walker, if you’re selling, someone on Twitter is buying — and they’re actively looking for you, right now. Need proof? Check out the following searches:
- “Looking for a plumber“
- “Looking for a restaurant“
- “Looking for a designer”
- “Looking for a dog walker“
In each case, you’ll see real-time (or near real-time) conversations from real people on Twitter looking for your products and services. If you find a conversation relevant to your business, jump in and see what value you can add or what needs you can address.
Even if the solicitations are from people outside your geographic area or who may not be in your immediate target audience, there’s still value in participating in the conversation. Perhaps you wrote a blog article that’s relevant to what the searcher is looking for, or perhaps you know a plumber or a dog walker in that region that you can recommend.
People are already talking about your business on Twitter. By joining the conversations already in progress — and actively seeking them out with this powerful search phrase, you’ll uncover real-time opportunities for your business that you never knew existed!