Earlier this year, Google launched new quick action buttons that let people respond to emails without opening them. Now it seems that Twitter has signed up, making it easier for members using Gmail to carry out actions with a single click.
As you can see in the screenshot below, specific email notifications now have action buttons beside them. For example, someone who receives an @mention email now has a “View Tweet” button which will open the tweet in the browser without having to open the actual email.
Along the same lines someone who receives a new follower email notification will find a “Follow Back” button, making it faster than ever to follow back those who follow you. Currently these are the only two actions that have been spotted.
At this time, the company hasn’t released an official statement, making us believe that Twitter is testing this feature with a select group of members in various countries — it has been spotted in the U.S., France, and the UK.
Not only could these buttons in result in more engagement from consumers, but it could also help improve the user experience for community managers who rely on email notifications to take action on Twitter.
Keep in mind that you will only see the action buttons if you have email notifications from Twitter enabled. You can learn more about Google’s Action buttons by visiting its Developer’s blog.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.