This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers.
On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.
Don’t get it twisted, Twitter Insiders are no one-trick pony.
These are just a few of the countless resources the new squad can provide for your business:
- Feedback on a new or existing product or concept ✓
- Specific information from demographics ✓
- Understanding a users’ relationship with technology ✓
The possibilities are endless.
Grab a hold of your iPhone and take a seat because Facebook is bringing the awesome power of 360 photos to ALL users with no special tools required.
Why It Matters:? ? ?
Photos continue to be a dominant force behind social media engagement on Facebook. Social marketers may argue that there’s an over-saturation of visual content but we think that Facebook’s new spin on a trustworthy media component will breathe new life into how users continue to create and consume content.
Pro Tip: Make sure your images are properly sized and formatted to the social network you’re publishing to otherwise your visual content looks sloppy and unprofessional.
Darryl Villacorta: Darryl is the Social Media Manager at Sprout Social. He has a background in digital media and loves all things related to tech, social media and video. Outside the office, his favorite things include acting, songwriting and writing teleplays.