Live shows like American Idol and The Voice often post selected tweets during their broadcasts. Viewers are encouraged to join the conversations about the shows by adding show-specific hashtags to their tweets. People can chat in real-time with the hosts, the performers, celebrity panelists and so on, which adds a fun, interactive element to these shows.
Since these programs typically draw audiences in the millions (and sometimes in the tens of millions), even if only a small percentage of viewers are actually tweeting about the shows, this still represents a massive audience following on Twitter.
Whenever you see a hashtag on TV — especially from a live show, take the opportunity to post a tweet that includes the hashtag mentioned on-air. Remember that although your tweets are normally seen only by the people who follow you, when you include a hashtag, your tweet is potentially viewable by everyone who happens to be searching or clicking on that hashtag.
Nielsen has compiled a number of compelling statistics about the typical American Idol audience. Assuming you have your Twitter bio optimized to reflect the best aspects of your brand (including a link to your company website), you stand to generate a lot of exposure by leveraging the Twitter audience of popular TV shows like this one.
Of course, you can’t just spam hashtags to tweet about yourself or your brand. You actually have to engage in conversation about the show, or you could suffer an embarrassing backlash from fans. Not a fan of reality TV? Then check out sites like GetGlue that allow you to check in and create conversations around your favorite TV shows. You can post your check-ins to Twitter and include relevant hashtags to expand the audience beyond the check-in community.
Have you ever joined a live conversation on Twitter about the show you’re watching on TV? Have you seen hashtags appear on other TV shows, like newscasts or dramas? Let us know in the comments below.
[Image credit: kwalk628]