Twitter Tip Tuesday is a weekly blog series from Sprout Social Insights.

Every Tuesday we’ll focus on just one Twitter Tip and show you how to integrate it into your social media strategy.

Today’s Twitter Tip: Reconnect with Your Followers

How many Twitter followers do you have? Now, how many of those followers do you regularly interact with? No matter how many followers you have, it’s probably been a while since you’ve connected with most of them. People tend to have a subset of followers that they tweet with regularly — but think of the potential conversations you’re missing out on from people you haven’t connected with in a while.

On Twitter, you only see the tweets from people you follow. So, if someone is following you and you’re not following them back, you’ll never even see their tweets. Even for the people you follow, tweets go by so quickly that it’s easy to miss updates from those people, especially if they are not heavy Twitter users.

Start a Conversation with Someone Who’s Following You

Starting a conversation with someone who’s following you can be a real surprise, because unless someone followed up when they first followed you, you might not even know that person exists. To tweet someone who is following you, click the word “Followers” in the top, right-hand corner of your Twitter home page. You’ll see a list of everyone that’s following you. If you see a button titled “+ Follow”, it means that you are not currently following that person.

Scroll down the list and when you find someone that you think may be interesting, click the silhouette icon to “mention” that person in a tweet. You can tweet anything you like but it’s always a nice touch to include something like “thanks for following” at the end of your tweet.

Start a Conversation with Someone You Follow

To start a conversation with someone you’re following, simply click the word “Following” just to the right of your Twitter status update field. You’ll see a complete list of everyone you’re following. Scroll down the list until you find someone that you haven’t chatted with in a while.

Click the person’s Twitter name and his or her complete profile will appear in the right hand column. Read a few tweets and reply to one that strikes your interest. You might even consider sending a new tweet with something to the effect of “Hi John! Haven’t connected with you in a while, how are things?” If you don’t get a response (or even if you do!), repeat the process with someone else.

Is it Worth it?

How do you judge the value of a conversation? Harder still, how do you judge the value of a conversation you haven’t had yet? If the value of social media can be found in the connections you make with other people, then the more people you connect with, the higher the potential value of your social media activity. So, every once in a while, make a random connection with a follower or a followee and you’ll be amazed at where the conversation can lead.