Tumblr has introduced a new editorial feature called Storyboard, a hub for in-depth conversations with its community.

In February, the company hired an editorial team to highlight noteworthy content from across the network, including regular features from community members.

“We’ll be posting regular features on creators working in and around Tumblr’s massively diverse cosmos — writers, musicians, animators, scientists, artists, archivists, chefs, comedians, or anyone else with a great story to tell,” said the company in a blog post.

If you’d like to submit a story with the Storyboard team, just tag a post with #storyboard. The team will monitor contributions and promote the ones that “resonate.” In some cases, Tumblr will ask you to expand your story for publication on Storyboard itself.

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It’s unclear at this time what type of stories qualify for promotion. We imagine that the Storyboard team will receive many submissions, prompting it to provide its community with guidelines.

While this is an interesting approach to content promotion, we’re not sure if Storyboard will be enough to improve discovery across the network. If you’re looking for other avenues of advertising on Tumblr, sponsored products are now available for purchase.

[Via: Mashable, Image credit: se7en]