Turns out, a picture isn’t worth a thousand words. Right now, it’s worth more than 11 million tweets (and counting) when it comes to a dress — that is, The Dress — seen in various iterations of blue/black and gold/white across social media.

As #TheDress debate wages over watercoolers everywhere, it also presents a great opportunity for brands to get in on the action. The strongest contender for this chapter in moment marketing (yes, we’re having a total capital M Moment here) is retail. Out of the torrent of tweets surrounding #TheDress thus far, we’ve pulled our favorites.


The next time a trending hashtag arises, think about how it might align with your brand and act quickly. Remember: It’s your moment, just as much as it’s anyone else’s.