It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.
Interested in a particular chat? Be sure to click the “Add to Calendar” button.
10/3 – Crisis Communications for Social
Social Media adds complexity to crisis communications. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole. In this week’s chat we turn to you, our #SproutChat community, to explore some best practices for managing a social emergency transparently, how to take precautions, and how to restore order after a crisis.
(This #SproutChat happened prior to publish, check it out!)
10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead
What role does data play in your social strategy? Can it go beyond monthly wrap-up reports and help your social strategy? The ability to uncover market-wide insights and tell a cohesive story can be a compelling tool for audience and content development. Our own Lucy Hitz, Corporate Marketing Lead, will join #SproutChat to talk about the importance of data in your social storytelling efforts and how to use this data to change the way your audience thinks and behaves.
10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist
People today expect more. They expect companies and brands be open, real and empathetic in their interactions and want them to create real connections. Brands are constantly fighting an uphill battle to earn the trust and business of today’s consumer. Our very own Agency Marketing Strategist, Emily Stang, will join us to talk about how to position your agency and your clients to be ready for what’s ahead. We’ll cover off on topics such as evolving your offering, following future trends, and ways to empathize with your clients.
10/24 – How to Amplify Brand Content and Stay Genuine with Kim Blight, Senior Project Manager
Brands can’t continue to broadcast information to the nines and then just expect to engage people. That’s not the way people are consuming social, they are really listening to their friends and family. To inspire engagement and participation in a real way, it’s imperative that you find the right content for and arm your advocates with the means to share. Join us for a thought provoking #SproutChat with our own Product Marketing Specialist, Kim Blight, about ways to get more eyes on your brands content without sacrificing authenticity. We’ll talk about how to leverage advocacy to amplify content. We’ll explore how to elevate your existing social posts by engaging your employees, giving them the space to add in their own voice and tapping into the power of their networks.