Whether it’s juggling multiple accounts or perfecting brand voice for different brands—working in an agency is never a dull experience. Unlike many other workplaces, agency life can be full of twists and turns.
In this week’s #SproutChat, we were joined by Sprout All Star Elite, Kellen McGugan of BigWing Agency. We talked best practices for communicating to clients, time management and important traits needed to succeed in any agency.
Take Time for Growth
We know that when you work in social media, no two days ever look the same. So it’s good to have a routine of daily tasks and also allow yourself time to grow professionally. Find easy ways to stay on top of current affairs and marketing trends.
Keep Track of Time
Every client will be different and you won’t always be performing the same tasks for each account, but it’s important to know where you’re spending time. There are a multitude of tactics and tools for this process. Find what works best for you and your style of work.
Less Data, More Examples
Clients may have a hard time getting a good grasp on what your offerings look like with data and metrics. Get creative and dig a little deeper in your presentations. Show a mock-up of a campaign and offer a solid taste of what you can provide.
Adaptability is a key trait in order to be successful and grow at an agency. Scopes of projects and demands can be in flux often, so having the ability to flex to those needs will help you immensely.
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