We love learning about our customers, and if you follow us on Facebook, you know that we love telling you about the people behind Sprout Social as well. Today we’re especially excited because we’ve just welcomed Andy White, a veteran of the social scene with quick-witted thumbs, to our growing team.
Andy joins Sprout from social media agency M80 in Los Angeles, where he served as Senior Manager of Social Media Marketing. As our Social Business Strategist, Andy will offer strategic guidance and counsel to many of Sprout’s top brands — especially enterprise accounts.
For several years, he led Audi’s highly effective social media strategy, including the #WantAnR8 campaign — Twitter’s most popular campaign ever. Andy also created Twitter’s best-ever performing Paid Accounts Campaign and was instrumental in Mashable’s designation of Audi as one of the five most surprisingly successful brands on Facebook.
“I know first-hand that customers want to build relationships. The brand affinity and emotional connections they create on social are unlike any other communication channel,” stated White. “I can’t wait to leverage my expertise and Sprout Social’s platform to help many companies around the world better cultivate successful customer engagement.”
We believe Andy’s depth of knowledge and tested experience will be a great asset to our team as well as yours. Welcome aboard, Andy!