Growing a following on social is easy, but harnessing the trust and vocal support of individuals and the collective community is lot more challenging. As evident through the power of earned media, word of mouth is the most important component of a consumer’s relationship with a brand. This means community building and an advocacy strategy should be essential components of any organization.
As the Community Outreach Manager at Sprout Social, I’ve focused almost entirely on building relationships through fostering community. I’ve achieved this by creating #SproutChat, our weekly Twitter chat, through connecting with groups on social channels and adding value to industry threads in forums. Over the past several years, incredible Sprout users worldwide have raised their hands, shared their stories and voiced their ideas. They have made, and continue to make, our community incredibly strong and valuable.
Building on this momentum, we’re thrilled to announce a brand-new initiative: Sprout Social All Stars. We understand the benefits of collaborating to advance the industry, that’s why we’ve curated a group of experts on the Sprout Social platform who are leaders in social media and digital engagement to help tell our story and theirs.
Our All Stars are vital extensions of the Sprout brand and will be sharing advice and content on a wide-range of topics. They’ll help us announce product updates and Sprout news, offer insider tips on how to harness and interpret actionable analytics, share best practices for providing phenomenal social customer care and contribute ideas on how to build a sustainable social strategy.
All of our advocates can be identified by #SproutAllStar, as well as Sprout’s new All Star badges.
Soon, you’ll begin to see us collaborate with these individuals through #SproutChats, webinars, speaking gigs and local market events. As we harness the knowledge and expertise of our Sprout All Stars and, together, provide additional value, we encourage you to get to know our inaugural participants.
We hope to expand our All Stars program in the future to include more Sprout supporters. Stay tuned for additional involvement opportunities. As always, we would love to see you at our weekly #SproutChat or at an in-person event. Have questions about Sprout’s customer advocacy program? Email us at email@example.com.
Sarah Nagel: Sarah Nagel is the Senior Manager, Brand Advocacy & Community at Sprout Social. She heads community building initiatives as well as Sprout’s advocacy program, Sprout All Stars. Sarah is a champion for empowering passionate and enthusiastic customers and believes in the huge impact an engaged community can have on an organization’s bottom line. Outside of work, she loves taking on home renovation projects, spending time with her husband and two rescue dogs and making the best guacamole you’ve ever had.