It’s a sign of the times. In the past month, there has been a rash of high-profile attacks on websites, and in some cases, the social networks that connect to them.
Because of the popularity of using social media to promote content, many companies have gone out their way to make sure that their web and blog content is easily sharable on a variety of social networks. To meet this demand, hundreds of third-party social-sharing apps, widgets, and plugins have sprung up that can be easily installed on any website or blog to share content to Twitter, Facebook, Google+, and so on. And since many of these tools are available for free, they’ve propagated all over the web, from mom-and-pop blogs to corporate websites.
These apps are extremely useful and provide a great service. However, at least one software security firm believes that these types of apps provide amechanism for hackers to infiltrate corporate accounts, social media identities, and more.
We chatted with Fergal Glynn, former web developer, now Director of Marketing for Veracode. He and his company have worked out what they believe is a more secure alternative, and are on a quest to spread the word about it.
Security Begins at Home
Fergal says that Veracode is offering SmartShare for free to everyone who’s interested in shoring up some of the more obvious security holes on their websites and blogs. “But this problem is much larger than just social sharing applications,” says Glynn. “Social sharing just happens to be where we saw one of the biggest needs for a more secure solution and it was also one of the places where we could deploy a solution very quickly.”
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Don Power: Don is the Managing Editor of Sprout Insights. He writes content and edits articles produced by others. Don is also a Social Media Consultant. Professional Speaker, and Author of Twitter for Skeptics.
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