Social Media Updates
Stay up to date with the latest social media news, trends, and updates.
All Networks
Snapchat introduces Creator Collab Campaigns
Published on November 3, 2023
Snapchat has introduced Creator Collab Campaigns, a collection of products to make collaborations easier between advertisers and their vibrant creator community. The product suite includes the Creator Discovery API for partner access to creator data, updated creator-branded content placements within Stories, and a Paid Partnership… Read More
Instagram Upgrades Reels API
Published on November 3, 2023
Instagram is rolling out some cool upgrades to the Instagram Reels API. This includes support for collaboration posts, which is like a virtual party for your feed. Plus, you’ll get more insights for your Reels. Not to forget, early copyright detection is here to… Read More
TikTok introduces Salesforce integration
Published on November 3, 2023
Exciting news for advertisers! TikTok and Salesforce Marketing Cloud have joined forces to help you connect through ads with potential customers on TikTok. With real-time lead transfer and quick follow-up, this collaboration makes your life easier by streamlining the lead generation process on TikTok. This… Read More
Twitter X launches calls
Published on November 3, 2023
Hold the phone, or better yet, make a call! X, the platform that was once Twitter, is rolling out a video call feature. Now, before you reach for your phone, here’s the deal: it’s part of the X Premium package at $8 a month. Read More
TikTok shares its Halloween trend report
Published on October 27, 2023
Calling all marketers, TikTok is your Halloween headquarters. They’re dishing out eerie insights to amp up your promotions. From hair-raising trends to the ultimate spooky soundtracks, TikTok has the scoop to make your campaign a graveyard smash. Check out the latest Halloween trend report from… Read More
Meta launches Broadcast Channels
Published on October 27, 2023
Mark Zuckerberg recently announced Broadcast Channels, a new feature on Facebook and Messenger that is intended to enhance engagement between Page admins, creators and their communities. These channels enable Page administrators to use polls, distribute exclusive content, and share authentically through voice notes. The tool… Read More
LinkedIn expands profile verification
Published on October 27, 2023
Are you ready for your verification checkmark? LinkedIn is expanding its profile verification, and you might be next in line to join the exclusive club. But this isn’t just about vanity – it’s a game-changer for job seekers, network builders, and content creators. The blue… Read More
Instagram tests Nearby feed
Published on October 27, 2023
Instagram is testing a “Nearby” feed for Stories which will showcase public content from nearby users and businesses. This approach appears to be similar to TikTok’s local content strategy testing. And it may assist to promote in-app commerce while also providing a new promotional alternative for local brands. Instagram… Read More
Sprout Social launches the Index Report toolkit
Published on October 20, 2023
The Sprout Social team recently launched the Index Report toolkit, a comprehensive resource to support you in your social media performance in 2024. It’s packed with tools designed to enhance your efficiency, focus on audience engagement, and support you in sharing the impact of your work. One… Read More
X experiments with subscriptions
Published on October 20, 2023
X, formerly known as Twitter, is initiating a new experiment where new users are required to pay a $1 annual subscription fee to create an account and engage within the app. This move is aimed at combating bot activity and spam, by perhaps making it… Read More
CapCut introduces new Business app
Published on October 20, 2023
CapCut has recently introduced a new Business app designed to empower marketers, advertisers and content creators of all sizes by making it easier and less expensive to create high-quality ads and branded content. CapCut for Business streamlines the entire content production journey with intelligent… Read More
YouTube launches new features and updates
Published on October 20, 2023
YouTube is launching a plethora of new features and design updates — which include stable volume for improved audio control and stability, easier 2x playback speed, enhanced video seeking and a merged “You” tab to find content more easily. Voice and song searches are also… Read More
Meta to introduce Trending Topics
Published on October 13, 2023
Meta seems to be expanding Threads with a Trending Topics component. Although not yet officially confirmed, a Meta employee accidentally leaked a screenshot of the feature in action. It seems likely to show in the Search page and would assist users in discovering the most popular discussions on the network. Read More
TikTok introduces Direct Post
Published on October 13, 2023
TikTok’s innovation continues to enhance the user experience and offers significant benefits for social media marketers. TikTok is introducing Direct Post, a new Content Posting API that empowers creators to seamlessly share content from third-party platforms on TikTok. With Direct Post, it’s now effortless to… Read More
Instagram tests new stickers in Stories for holiday shopping
Published on October 13, 2023
Instagram is preparing for the holiday season by introducing new sticker options aimed to increase engagement. The “App” sticker allows users to promote other applications in their Stories, which could be useful for businesses promoting other apps. Instagram is also experimenting with a “Secret”… Read More
Google Business social links in listings
Published on October 13, 2023
Google is opening up a new avenue for businesses to boost their online presence. Your social media profiles will now be displayed in Google Search and Maps when you add social media links to your Google Business profile. This capability, which was previously exclusive to… Read More
LinkedIn launches AI campaigns
Published on October 6, 2023
LinkedIn is stepping up its ad game with fully automated “Accelerate” ad campaigns. This feature streamlines the ad creation process, helping advertisers reach their target audience more effectively. For marketers, it means increased efficiency and a more streamlined approach to reaching potential clients and partners… Read More
YouTube releases new subscriber analytics
Published on October 6, 2023
YouTube has released some new analytics that provide creators with valuable information about viewer behavior. The updates include the ability to determine why subscribers cancel their channel subscriptions, as well as separate metrics for new and returning viewers, allowing creators to compare and better understand… Read More
Meta exploring subscription, ad-free option
Published on October 6, 2023
Meta, the parent company of Instagram and Facebook, is considering a significant shift. They’re exploring the idea of offering users an ad-free experience on these platforms for a monthly fee of $14. This intriguing move aims to enhance user satisfaction and introduce a new revenue… Read More
LinkedIn integration with Microsoft Immersive Reader
Published on October 6, 2023
Linkedin is enhancing accessibility by adding an integration with Microsoft’s Immersive Reader. The integration provides users with a variety of tools such as text to speech, content isolation for focused reading, and syllable splitting for better understanding and pronunciation of complex words. Immersive Reader supports… Read More
