Every new marketing platform generates a tremendous amount of excitement, due to the disruptive impact it has on the medium that came before it. Just as radio provided an alternative to newspapers, and TV provided an alternative to radio, social media has offered new ways for companies to connect with their customers.
But as social media marketing itself is evolving, many businesses are looking for more than just conversations and engagement with their target audiences on these platforms. We’ve profiled a number of tangible business success stories using Twitter, and of course successful sales strategies can be found on other social media platforms as well. Here are three examples of social media strategies that generated positive sales results. Consider implementing some of these strategies in the next phase of your social media marketing campaigns.