This week’s news roundup is all about expanding your brand’s reach and getting more eyeballs on your products. Pinterest brought back an old friend, Twitter has new research on a new kind of influencer and Instagram brings the video heat to Carousel Ads.
“In the past, we removed affiliate links from Pinterest because spammers were abusing them. Now that our spam detection system is so much stronger, we’re ready to allow affiliate links again.”
–Adelin Cai, Head of Policy at Pinterest
Why it matters: ? ⛓ = ?
Pinterest embraces commerce. Now more confident with their improved spam detection, Pinterest continues to strongly encourage quality Pins. These are specific Pins that will promote more engagement and provide a better experience for consumers. Pro Tip: Start thinking like your shoppers to cater to their wants and needs.
“Nearly 40% of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer.”
–Katherine Karp, Senior Agency Research Analyst at Twitter
Why it matters: ? ?
Never underestimate the power of influencers. While it doesn’t hurt to have A-List celebrities endorse your product, brands can expect to see similar (if not, better) return on investment when partnering up with niche internet celebrities.
Not sure where to start? Tap into a new generation of celebrities and partner with a creator on Niche, a platform that connects brands to a network of social media creators to produce unique, engaging content.
“Over the last six months, the time people spent watching video on Instagram increased by more than 40%.”
–Instagram For Business
Why it matters: ? ?
Video is hot these days. Not only will videos diversify your media content, brands are likely to see an uptick in audience retention by staying top of mind with consumers with Instagram Carousel Ads. As with any strategy, a proper Instagram strategy, budget included, is essential to getting off on the right foot to reach your target audience.
Are you an avid Pinner that finds success on Pinterest? What do you think about celebrity endorsements? Share your thoughts on the different social media marketing news in the comments below!
Darryl Villacorta: Darryl is the Social Media Manager at Sprout Social. He has a background in digital media and loves all things related to tech, social media and video. Outside the office, his favorite things include acting, songwriting and writing teleplays.