If it feels like competition is heating up (and fast), you’re not alone.

According to the latest Sprout Social Index™, a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder brands are struggling to capture and retain people’s attention.

In this year’s Sprout Social Index™, we dive into the data and insights every social marketer needs to separate their brand from the competition and to lead their industry. But the data isn’t the only new thing in this year’s Index—we’ve also given our annual data report a brand new look for 2021. Read on to learn more about this year’s theme, Accelerate, and what you can expect from the revamped Sprout Social Index™.

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A fresh look for this year’s report

Heading into this year’s research, we knew we wanted to do things differently. The Index is a big, bold report packed with valuable data—it’s only fitting we deliver those insights in a format to match. Which is why we turned the Index into an interactive web page where you can engage with the data and dive deeper into the trends and insights you find most relevant.

The interactive layout isn’t the only new thing with this year’s Index. Rather than try to pack all the data we’ve gathered into one piece, we’ve pulled out some of the best findings to create two additional reports. These two reports focus on key themes that are top of mind for marketers and provide you even more context to take your social strategies from good to great. As you scroll through the Index, keep an eye out for our 2021 Content Benchmarks Report and The Digital Natives Report, as well as the Sprout Social Index™, Edition XVII: Accelerate PDF compiling the full dataset plus a few surprises.

And for our EMEA audience—we’ve got you covered with data from our first-ever UK and Ireland Index report. In the UK and Ireland edition of the Index, you’ll learn how to find and reach your key audiences, what British and Irish consumers expect from brands and how to leverage social data to become a more proactive marketer.

A glimpse inside the Sprout Social Index™, Edition XVII: Accelerate

This year’s Index, Accelerate, examines how marketers can use social to stay ahead of the competition and develop social strategies to drive their organization forward. While marketers largely agree social accelerated competition, 90% of marketers also say social data is what enables them to differentiate their brands and stand out from their peers.

According to the Sprout Social Index™, social data can help marketers better understand their competitors’ strengths, weaknesses and next moves. Social also gives marketers insight into what makes their audience tick, such as why customers use their products or services and what trends consumers are most interested in.

Pink and blue graphic that shows how social data informs marketers' understanding of their customers, by rank.

But as competitive as the social space has become, marketers recognize social is what will empower them to innovate and stay one step ahead of their customers. With the data from this year’s Sprout Social Index™, you’ll learn how to find the white space your competitors haven’t claimed, which types of content are most valuable for achieving your social goals and what social reveals about your audience and industries.

Ready to embrace the social moment and become a market leader? Check out the brand new Sprout Social Index™, Edition XVII: Accelerate today.

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