Customizing RSS feeds with your industry’s news sources is an easy way to aggregate sharable news. Google Reader can be plugged into Sprout Social’s RSS feature, and content can be read and shared straight from the feed. This is a huge time saver because it eliminates the need to visit individual pages and allows you stay on the RSS feed when sharing and scheduling content.
Claire BeDell: Claire works in marketing in Chicago and specializes in social media and content creation. She is also an avid writer and ruminator. You can reach her on Twitter at @clairebedell.