Before we spring ahead this weekend, let’s get caught up on this week’s top social media news stories.
Facebook made headlines this week after announcing the rollout of a redesigned News Feed. After introducing changes a year ago, the social network halted the rollout due to navigation difficulties. Now Facebook is back with an even better iteration. But before marketers stress over another change, the update is purely visual. This means that any new changes won’t have an affect on the News Feed’s algorithm or rankings.
In other news, Pinterest announced that members now have access to an unlimited amounts of secret boards. We took a look at some of the ways secret boards can be used by social teams. Additionally, YouTube and Google+ have made improvements to their video tools and LinkedIn added support for mobile Sponsored InMail. You can find more details about each of these stories in our recap below.
Marketers know that not every idea is publish-ready. Before an idea can become a social media campaign, it needs time to develop and should be discussed with the rest of your social team first. While this collaboration often takes place in the office or online, it rarely happens on an actual social network because once it goes live, there’s no taking it back. But Pinterest is making it easier for you to develop these ideas on its platform with secret boards.
Originally launched in 2012, secret boards are only visible to you and anyone you invite to collaborate. Pins added to these boards won’t appear anywhere else on Pinterest — not in the category sections, search results, your followers’ home feed, or even your own home feed. At first, accounts were only given three secret boards, which was later upgraded to six. Now Pinterest has announced that members can create an unlimited number of these boards. [Read More…]
As technology continues to evolve, the way people watch and interact with video content on YouTube does too. From cross-promotion features to offline viewing support, the platform has made several changes in order to adapt. Last month, YouTube rolled out a redesign that borrowed heavily from its mobile app. The new look is designed to display on any size screen and has put a much larger emphasis on playlists.
Playlists are an essential part of your YouTube Channel’s strategy. Not only can they increase watch-time, but they create another asset that will appear in search results and Suggested Videos. You can create them using your own videos, other videos, or a combination of both. [Read More…]
Last November, Google+ rolled out new administrative features for Hangouts that made it easier for professionals to use the video tool in the workplace. Updates like the global address list and customization abilities made Hangouts a much more appealing option for internal use. This week, the company introduced another new feature that can make the tool better for businesses, schools, and governments.
Admins can now enable a setting that will show users a warning that they are chatting with someone outside of their own domain. When this feature is enabled, group chat conversations will be split when the first person from outside the domain is added to the discussion. As a result, this will prevent external individuals from seeing previous internal discussions. [Read More…]
As consumers become more mobile it’s increasingly important that brands adapt their marketing and advertising strategies for different screens. Social networks have made the transition easier by offering mobile-specific features and support. The latest mobile update comes from LinkedIn with advertisers in mind.
According to the company, more than half of its inbox pageviews come from mobile devices. To help advertisers reach members where they’re engaging the most, LinkedIn announced the availability of Sponsored InMail on mobile. The ad unit allows you to break through the limits of traditional email marketing, helping you to achieve a range of objectives. [Read More…]
After implementing several changes to its algorithm, Facebook has once again switched gears and refocused its attention on design. About a year ago the social network introduced a new look for News Feed which never made it past the initial rollout phase. Citing navigation difficulties, Facebook held back on a worldwide rollout, until now.
With user feedback in mind, Facebook announced that it will launch an update to News Feed in the coming weeks that will combine the current layout and navigation with new aesthetics, such as larger photos and new fonts. Additionally, the white background of the current design will be darkened slightly. Not only does this help content to stand out, but it’s more consistent with Facebook’s mobile News Feed. [Read More…]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.