Sprout Blog » Engagement Engagement Not Responding on Social Media? Warning: You Could Lose 30% of Your Fans Photo of the author, Brendan Shea by Brendan Shea on May 10, 2016 New data from Sprout Social issues a warning to brands everywhere: If you’re not responding on social media, 1 in 3 people say they’ll switch to a competitor. As if that’s not bad enough, 36% say they’ll also shame you on their own social profiles. This news is particularly alarming considering that most brands are ignoring people in droves—answering just 11% of social inquiries. Meanwhile, brands send out 23 promotional messages for every response given to a fan. All this and more is explored in the latest Sprout Social Index. To see the full report, click here. Brendan Shea: Brendan Shea is the Senior Manager of Content at Sprout Social. A graduate of the Missouri School of Journalism and Loyola University Chicago, Brendan has worked in media, advertising and higher education. He also attended grammar camp—post college. Find him on Twitter @frombrendan.