Analyze Paid and Organic Reach on Published Facebook Posts

Sprout users can now separately view reach for paid and organic Facebook posts in the Sent Messages Report. This breakdown enables brands to understand how promoted posts performed compared to non-promoted posts. Paid Reach, Organic Reach and Total Reach are included in the PDF and CSV exports.

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Design Change to Instagram Logo in Sprout

To stay in line with Instagram’s recent logo change, Sprout now reflects the new logo across the platform. The change is reflected across: inbox messages, inbox filters, the Instagram Profiles Report, the Sent Messages Report and Connect a Profile.

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