Analyze top conversation trends by competitor with the Listening Word Cloud

Discover the top conversation trends by competitor using the Word Cloud in the new Competitive Analysis Template in Listening. The Word Cloud is color-coded to show which conversation trends, including keywords, hashtags, mentions, and emoticons, are associated with each competitor.

  1. HOW-TO:
  2. Navigate to Listening.
  3. Click into an existing Competitive Analysis Topic (or create a new one).
  4. Go to the Conversation Tab, where you’ll see the Word Cloud at the top of the page.
  5. Reference the color legend at the bottom of the chart to see which colored words align with which competitor.
  6. Use the Competitor Filter in the right-side bar to filter down your Word Cloud results by competitor.
  7. Use the drop-down menu in the top left to filter the word types (keyword, hashtag, mention and emoticon).