Publish a "What's New" Post on your Google My Business profile

You can now publish “What’s New” post types on your Google My Business profile from both the Sprout platform and mobile app.

  1. HOW-TO:
  2. Click the Compose button in the top right corner. 
  3. Head to the Profile Picker in the Compose box and select your GMB profile(s). 
  4. Enter your message text (required) and attach an image (optional). 
  5. Select the “What’s New” Post Type
  6. Select if you want to add a button (optional), and fill in the URL information in the corresponding box
  7. Click Send

Note: Businesses with 10 or more locations may not be able to connect and/or post to their GMB profiles through Sprout. Click here for updated information on Google’s content policies, as this policy is subject to change. 

Publish an "Event" Post on your Google My Business profile

You can now publish “Event” post types on your Google My Business profile from both the Sprout platform and mobile app.

  1. HOW-TO:
  2. Click the Compose button in the top right corner. 
  3. Head to the Profile Picker in the Compose box and select your GMB profile(s). 
  4. Enter your message text (required) and attach an image (optional). 
  5. Select “Event” Post Type
  6. Enter event details, including title, start and end date, and start and end time (required only if date is longer than one day)
  7. Select if you want to add a button (optional), and fill in the URL information in the corresponding box
  8. Click Send

Note: Businesses with 10 or more locations may not be able to connect and/or post to their GMB profiles through Sprout. Click here for updated information on Google’s content policies, as this policy is subject to change. 

Desktop:

Mobile: