April 14, 2016

Sprout’s organic Facebook targeting options have been expanded to include Interests. All targeting criteria nested under the Target Your Post section of Audience Targeting—including Interests—will help your posts get seen by the most relevant segment of people in your audience. Interest targeting options are created from popular Facebook open-graph pages, Facebook Ads tags and other Facebook-specific data sets.

1. How To:
2. Open Compose and select one or several Facebook Page profiles.
3. Click the targeting icon in the lower left corner of the Compose window.
4. Choose Facebook > Target Your Post.
5. Start typing an interest into the text input field and select interests from the drop down menu as they appear.