More people around the world are about to see your Pinterest Pins. Yesterday the company announced a partnership with Telefónica to debut a new Android Widget for phones and tablets.
The new Android experience brings pins right to people’s home screens, making it easier for consumers to see fresh pins and notifications without signing in or opening the app. The widget will come pre-installed as well as part of a new version of the app in Google Play.
Built by Pinterest, the widget will grant access to the social network directly from the home screen, giving individuals one-tap access to popular pins. Anyone who is logged in will also see personalized feeds for both his or her account as well as the location he or she is in at that moment.
According to the company, part of the reason for this deal is because it’s already performing well with Telefónica’s customer base. Since January, monthly active users in areas where the carrier is active have gone up by more than 130 percent.
The deal will bring Pinterest to some 316 million Telefónica customers in Latin America and Europe, starting first with its O2 UK subsidiary. Pinterest plans to roll it out to more countries over the next several weeks.
Not only is this an important step for Pinterest, which has been ramping up business development, but it’s also good news for businesses using the digital pinboard service — especially those with international audiences.
“Interests are global, which is why we want Pinterest to be available wherever people want to find ideas for the everyday projects in their lives and get inspired for the future,” stated Don Faul, head of operations at Pinterest. “Telefónica is one of the world’s most advanced communications companies, and together we can provide a one-of-a-kind mobile experience to new and existing pinners around the globe.”
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.