Pinterest announced that it’s launching website verification, another sign that the pinning platform is trying to beef up its security.
Last week, Pinterest introduced two new privacy features: blocking and reporting. The company launched these to combat the massive spam spike that has been plaguing the site for months.
As the name implies, website verification lets you verify that you own the website listed on your Pinterest profile. Once your website has been verified, you will see a red checkmark next to your domain in search results, as well as the full website URL and red checkmark on your profile.
Pinterest notes that it’s only supporting top-level domains right now, such as .com, .biz, and .info. Blogging platforms (like Blogger, WordPress, Tumblr) and e-commerce sites (like Etsy, Shopify, eBay) don’t allow you to upload HTML files — which Pinterest uses to verify ownership — and therefore aren’t supported at this time. However, the company plans on adding more support in the future.
To verify your website, log in to your account and access your Settings. From there, click on the Verify Website button. Pinterest will guide you the rest of the way. If you run into any issues, the company has created a tutorial. The feature is being rolled out this week, so you might not see it quite yet. It will be available on the website first, followed by mobile apps in the future.
While this might not have an immediate impact on spam, it could help visitors distinguish the real accounts from the fake. This is especially handy for brands that tend to have a lot of imitators.