You might be wondering what Pinterest, with its visually-based pins and pinboards, could possibly have to do with finding a job or changing careers. Well, consider that in some cases, Pinterest is actually referring more website traffic than Facebook, YouTube, Twitter, and Yahoo.

In other words, Pinterest is a social media platform that simply can’t be overlooked in any comprehensive social media marketing strategy — including your job search.

Here are three ways that you can use Pinterest’s unique qualities to help you find a job or change careers. A good Pinterest strategy will help employers get a more complete picture of the type of person you are and what type of employee you’re likely to be.

1. Create a Job-Search Pinboard

The first step in using Pinterest in your job search is to create a Pinterest account. Once your account is set up, create a pinboard that showcases you as person. Though Pinterest frowns upon overt self-promotion, a good strategy is to pin items to your board that give potential employers a better idea of who you are and what’s important to you.

Give your pinboard a meaningful name and description like “My Personal Brand” or get cheeky and creative with names like “Why Hire Me?” or “I Need a Job.” The important thing to remember is that a personal job-search pinboard should complement the personal brand that you’ve already established on your other social media outposts. It should also augment the technical information you’ve included on your resume with content that reinforces your most employable attributes.

Consider pinning interesting photos, videos, or blog articles that help tell your story or that show potential employers why you’d be a great hire for them. You can even make an infographic representation of your resume and upload that to your personal job-search board. The possibilities are endless but whatever you pin, make sure it’s relevant and appropriate for the companies you’re targeting.

2. Connect With Companies You Want to Work For

Now that you’ve created a Pinterest account that reflects your best personal and employable skills, create another customized pinboard that showcases content from the companies you’re interested in working for. Give this pinboard an appropriate name and description, such as “Companies I’d Like to Work For.”

Companies don’t even need to have Pinterest accounts in order for you to pin their best content. If a company you’re interested in has a blog, pin links to some of its articles. Pin images from its website and when offered to post your pin to Twitter and Facebook, include the company name in your status updates to increase the chances of your links being seen.

Next, search for companies you’d like to work for that are on Pinterest already. These companies will get notifications with links to your Pinterest account whenever you follow them or repin their content. Engage with the pinboards from the companies you’re following by commenting on their pins and introducing your followers to their pinboards. The object is for you to get on the radar of the companies you’re interested in working for; using Pinterest is a fantastic way to accomplish this.

3. Follow Job Related Pinboards

Try following job placement companies on Pinterest, such as InsideJobs, FlexJobs, and JobBook. Use the engagement strategies mentioned above to establish a rapport with these companies.

Any recruiter will tell you that networking is the key to a successful job search. Seek out other job seekers using creative searches like “find a job” or “looking for a job.” Your goal here should not necessarily be to find a specific job but rather to network with as many people as possible and let them know you’re looking for a job or an opportunity to change careers.

Do you have any other useful tips on how to use Pinterest to find a job or change careers? Let us know in the comments below.

[Image Credits: Robert Stinnett, toolstop, chigmaroff, cwgcph]