Pinterest today released its first set of APIs, allowing third-party sites and publishers to display pins beyond the platform.
The long-awaited API feed can be used to display the most clicked-through or shared pins, enabling consumers to see popular content from the social network on brands’ websites.
Starting today, popular pins can be found on AllRecipes, Better Homes and Garden, BuzzFeed, Target, Whole Foods, and more. Pins will be displayed and refreshed in real-time, allowing brands to highlight products that match visitors’ current interests, as well as to curate top articles and other content.
For example, if someone is looking for Thanksgiving recipes on AllRecipes.com, he or she will see the most pinned recipes from the site on the homepage. People looking for holiday gift ideas can visit Zappos.com to see which shoes pinners are favoring.
In the coming weeks, the company will release additional API endpoints that will surface different groups of pins on partner sites. This includes APIs for your domain, like top repins, most recent pins, related pins, and pins from specific search terms.
Businesses interested in integrating their sites with these APIs can sign up for more information. It’s recommended that a developer or person with technical experience be made aware of launch as you’ll need to list a technical contact from your team.
Taking pins off of Pinterest will certainly help with discovery. Many brands have already had success on the platform, and now those businesses can showcase their most popular Pinterest products and content right on their own websites and mobile apps.
[Image credit: theilr]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.