It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business.

November was a busy month at Facebook HQ in Menlo Park, CA; there were a few game-changing announcements from the social network that will affect the way you do business. We decided to round up some of the most critical developments for you to review as we move into the heart of the holiday shopping season.

And since Facebook is such an important tool for the readers of Sprout Insights (and for Sprout Social‘s customers), we’ve also produced several helpful resources, op-eds, how-tos, and other articles about the world’s biggest social media platform. Take a look below for a list of what you need to know from November.

Did we miss anything exciting? Be sure and share it in the comments for everyone to check out if you think so.



Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!

[Image credit: Adam Fagen]