It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll show you how to moderate Facebook Page comments by blocking specific words — profane or otherwise — from appearing in the messages that people write on your business or brand’s wall.
First, make sure you’re logged in as your Page. If you’re logged in to your personal profile instead, click “Account” in the top-right corner of any web page on Facebook, then click “Use Facebook as Page.” If you’re an administrator of multiple Pages, you’ll be offered a choice between them. Pick the one you want then visit the Page and you’ll be ready to get started!
Once you’re at your Page and logged in to make changes to it, click the grey or silver “Edit Page” button — it appears right below the Account option you just clicked to switch to your Page. This button will take you to the main hub for making changes to your Page. There’s a lot here, so don’t get sidetracked or overwhelmed!
Along the left will be a list of sections like “Your Settings, “Manage Permissions,” and “Basic Information.” Right now we want “Manage Permissions,” so click that.
Not far from the big blue save button at the bottom and just above the scary-looking “Delete Page” option, you’ll see a text field labeled “Moderation Blocklist” and a drop-down menu labeled “Profanity Blocklist.”
The latter is simple; you can choose between “None,” “Medium,” or “Strong.” If you select medium or strong, Facebook will use its own internally developed profanity filter to flag comments that people might find objectionable. Comments that are flagged by this filter are labeled as spam for moderation purposes.
The same goes for comments which contain the terms you type into the Moderation Blocklist. Here, you can manually type in any specific words you want to block that aren’t included in Facebook’s provided profanity word lists — for example, the name of a competitor, or particular terms that you’ve found indicate that a commenter is trying to cause trouble. Separate each choice with a comma when entering your filters in here.
Once you’ve added words to your own Moderation Blocklist or selected a pre-set Profanity Blocklist, click “Save Changes” at the bottom and you’re done.
Was this tip helpful? Do you have any questions, or great ideas about how to use it to improve your customers’ experiences? Let us know in the comments!