Data is vital, but following it blindly is a recipe for failure. It’s essential to use human reasoning and thorough testing to evaluate data, as well as go against the grain when appropriate.
Tata Communications’ Head of Web & Social, Matthew Sykes, explains how he finds the nuance in marketing data.
How to create a viral video for social media marketingPublished on March 2, 2021 Reading time 6 minutes
Always Up-to-Date Guide to Social Media Video SpecsPublished on February 16, 2021 Reading time 14 minutes
5 goals you can accomplish with social media video marketingPublished on January 6, 2021 Reading time 8 minutes