The difference between being data-driven and data-led
Written by Adapt by Sprout Social
Published on April 23, 2018
•Reading time 0 minutes
Data is vital, but following it blindly is a recipe for failure. It’s essential to use human reasoning and thorough testing to evaluate data, as well as go against the grain when appropriate.
Tata Communications’ Head of Web & Social, Matthew Sykes, explains how he finds the nuance in marketing data.
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