LinkedIn already does a great job of connecting professionals, but now it’s turning its attention to the younger generation. Today the company is switching focus slightly by launching University Pages to help students network around schools.
Starting September 13th, students in the U.S. age 14 and up will be able to sign up for LinkedIn, create a profile, and interact with University Pages. LinkedIn believes these pages will be especially valuable for students making the big decision about where to attend college.
The new pages will enable prospective students to get regular updates about campus news and activities, to ask questions, and engage with both current students and alumni. They’ll also be able to explore the career paths of notable graduates.
Similar to what Company Pages offer businesses, University Pages will enable institutions to reach out to prospective and current students, as well as alumni. This could help schools with things like fundraising, for example. Each page also features an “Add to profile” button, making it easier for current students, alumni, and staff to add a school to their LinkedIn Profile.
Currently 200 universities have adopted their pages, including University of Illinois New York University, Rochester Institute of Technology, and many more. Over the next few weeks, thousands of more schools will be given access to their University Pages.
[Image credit: James]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.