Since 2008, Klout has been using its algorithm to help individuals and businesses measure their influence on the web and through their social media channels. How exactly is your Klout score determined? In its own words, Klout says that your score “is a number from 1-100 that represents the aggregation of multiple pieces of data about your social network activity.”
While Klout makes the task of measuring engagement and influence a little easier, it’s no stranger to problems and skepticism from those in the social media community. When Justin Bieber was able to attain a higher score than President Obama, many began to challenge the legitimacy of their rankings. This prompted a host of tweaks and changes from Klout to try to address these concerns.
This week, Klout announced the largest upgrade to its service since it began, promising that more accurate scoring has finally arrived. Let’s take a closer look at what Klout’s latest upgrade may mean for your business.
More To Measure
One of the largest changes to Klout’s new scoring metric is the information that goes into the actual calculation. In the latest release, Klout has added more variables that look for certain actions across your social networks. This includes things like receiving “+K” recommendations (Klout’s answer to Google +1) from your social media connections. Klout also pays attention to the number of subscribers you gain on Facebook and even your title on LinkedIn.
The scoring algorithm has also been tweaked to ensure that it’s constantly trying to learn more about you, pulling information from sources like Wikipedia and LinkedIn. In the classic Bieber vs. Obama debate, Klout says that the President’s “real world influence and importance” helped to push him ahead of the pop star with its newest version.
Klout’s CEO describes this recent release as the most comprehensive and accurate model yet and claims that it pulls in over 400 signals from the seven networks that Klout currently uses to determine your score.
A Collection of Moments
Along with an overhauled way of calculating score, Klout also announced a new feature called “Moments.” A Moment is a “social media post that has generated action from people in your networks.” According to the company, while it is important to be influential, it is equally important to understand how and why. Now, you’ll be able to see who responded to your content and the impact it is having on your following.
Up until now, there was not much to determine what connected your content to your score. To be able to directly correlate a piece of content you shared to a rise or fall in your influence could be an important tool for business.
Moments replaces three existing metrics: “True Reach,” “Amplification” and “Network Influence.” The new feature will show you how your posts from the past 90 days are performing within your network. With the help of a fresh look, Moments can become a “social resume” that highlights your best contributions to your network.
Klout’s new scoring and features are all built into a fresh new design that will be rolling out to members over the next few weeks. You’ll be able to see your involvement on networks, your score’s history, your Moments, and more, right from the refreshed dashboard. As your score rises (or falls), you’ll be able to see what content or individuals have influenced that change, what network was responsible for the change and how your recent interactions are impacting your overall score.
While the new design is still in beta, Klout is asking its customers to truly influence others by encouraging them to sign up for the scoring service. If you are able to attract 10 new friends to Klout, it will let you in to the new design early for a sneak peek.
While some challenge Klout’s scoring system on a fundamental level, the team is working hard to ensure that the score it provides is as accurate and comprehensive as possible. With more points to measure, a more transparent look at your score, and a new design, Klout’s continued commitment to helping you measure your social influence is clear.
How do you feel about the new changes to Klout’s scoring algorithm? Share your thoughts in the comments below.
John Burke: John is a technology and social media enthusiast (as well as a self-proclaimed Apple fanboy). Before joining the Sprout team, he wrote for TUAW, DownloadSquad and AppStorm. John has been working in social media strategy for a number of years and manages accounts for higher education, organizations and non-profits. A graduate of Syracuse University, John currently lives in New York City where he is pursuing a career in aviation. You can follow him on Twitter or add him on Google+.