In this week’s social news recap, you can catch up on stories about the Internet Explorer Security Advisory, how to drive traffic and conversions with Twitter Cards, and how agencies can improve their Facebook Ad Campaigns. Additionally, check out how four healthcare institutions are leading social conversations and which Vine features you need to be utilizing.

What You Need to Know About the Internet Explorer Security Advisory

The security of your data is very important to us at Sprout Social. When there’s a security issue that can affect your ability to represent your business on the web, we want to make sure you know about it.

That’s why we’re sharing that a critical vulnerability has been discovered in all versions of the Internet Explorer browser. Sprout Social recommends that all customers refrain from using IE until Microsoft releases a fix. Google ChromeMozilla Firefox, and Apple Safari are all alternatives that are safe to use. [Read More…]

You Can Drive Traffic and Conversions With These 3 Twitter Cards

Over the past year, Twitter has enhanced its ads platform with new targeting options, creative ad units, and measurement tools to help you better achieve your direct response marketing goals. Features like tailored audiences, Lead Generation Cards, and conversion tracking have all delivered strong ROIs to advertisers.

As an advertiser, you’re always looking for new ways to drive relevant traffic back to your website, product page, or blog post. Tweets offer one of the most convenient ways of doing this. However, sometimes you need more than 140 characters to get your message across, which is why Twitter Cards have become such a valuable tool in your arsenal. [Read More…]

How Agencies Can Improve Facebook Ad Campaigns With Business Manager

Businesses of all shapes and sizes can benefit from a well-thought out Facebook strategy, but this can sometimes prove challenging for larger advertisers. At an agency, you might be responsible for managing more than one brand’s presence on the social network. Another likely scenario is that you’re running an enterprise social media team. In either case, there are unique challenges that come with managing a larger social strategy with regards to Facebook Ads. [Read More…]

How 4 Healthcare Institutions Are Leading the Conversation With Social

Social media’s rise in popularity has sparked some concerns for the healthcare industry in the past, but it seems that a happy balance has been found between privacy and outreach. Over the past several years, the number of healthcare professionals using social media has grown significantly, and their timing is perfect.

According to research by the Pew Internet Project, 72 percent of Internet users searched online for health information in the past year. Whether they’re looking up health insurance options, locating the best nearby hospital, or just educating themselves about particular medications, consumers have forced the healthcare industry to embrace social platforms. [Read More…]

4 Vine Features That Every Marketer Should Be Using

You might not think that you can do a lot with six seconds of video, but content creators have shown us otherwise.

With more than 40 million active users and counting, Vine has become a favored tool among brands for creative storytelling. But if you’re just using the platform for content consumption — or worse, not using it at all — then you’re missing out on some great marketing opportunities. [Read More…]