Having a privacy statement in place on your blog addresses two main objectives. First, it sets the expectations between your business and your readers (and contributors) as to what information is considered yours, what information is considered theirs, and how all of this information will be used and managed.
If people choose to participate in your company blog, either through reading, contributing, sharing or commenting on its content, they know exactly what their rights and responsibilities are. With a comprehensive privacy statement in place, people can make an informed decision as to whether or not they’d like to be a part of your blog community.
How to Craft a Privacy Statement
Like any good business strategy, you have to start with a good plan; don’t just start writing a privacy statement without thinking about your larger goals first. Is your objective for a privacy statement to cover you in the event of a problem, or is it more about providing a comfort level for your readers and stakeholders so that they’ll be more apt to participate in your blog?